For experts and thought leaders: Guidelines for the publication of expert articles

Preliminary remarks

Expert articles on professional and reputable platforms offer the opportunity for experts to present their expertise and experience to a discerning audience, thereby increasing their authority and trust. The GOLD.BIZ platform offers experts from the financial and precious metals sector as well as related areas the opportunity to convey in-depth knowledge and practical insights on current topics, which can increase their visibility on the Internet. The integration of a do-follow link to your own website supports the positioning of the specialist author and strengthens his presence as a trustworthy professional.

These guidelines serve as orientation for the development of professional content that meets the high quality standards of GOLD.BIZ and offers readers real and valuable added value. By providing carefully researched information and a professional standard, the content can achieve optimum added value for the readership. 

Relevance to topics and target groups

The content of expertt articles on GOLD.BIZ should be geared towards topics that correspond to the platform's blog categories and are clearly relevant to the financial and precious metals sector. All technical articles must relate to precious metals such as gold, silver, platinum, palladium or related precious metals and provide valuable insights into current developments or specialized technical topics that interest and appeal to readers in the financial and precious metals sector.

The specific categories for specialist articles include:

• Economy & Markets: Analysis and reports on macroeconomic developments and their impact on precious metals.
• Industry & Raw Materials: Topics on raw material extraction, processing and the economic influence of the precious metals industry.
• Trends & Forecasts: Current and future trends in the precious metals industry as well as long-term market forecasts.
• Regulation & Central Bank Policy: Articles on the legal framework, political decisions and their impact on the precious metals sector.
• Investment Strategies: Recommendations and approaches for successful investment in precious metals, taking into account different investment objectives.
• Technology & Innovation: Articles on technical innovations and their potential impact on the precious metals markets.
• Products & Collectibles: Interesting facts about coins, bars and other precious metal products of interest to investors and collectors.
• Security & Insurance: Articles on the physical and financial security of precious metal investments, which also include insurance solutions.

Each article submitted must fit into one of these categories and be convincing with well-founded and fact-based information. Articles that are not aligned with the thematic focus or blog categories cannot be published. The aim is to generate content that is precisely tailored to the expectations of a discerning specialist audience in terms of both content and topic and offers them maximum added value.

Content and formal requirements

An expert article on GOLD.BIZ must meet the highest quality standards and be clearly structured. The length of an article is between 500 and 2000 words in order to convey well-founded information and at the same time ensure readability. Each expert article contains a logical structure with meaningful sections and concise headings that provide the reader with clear orientation. The text is structured with detailed and concise paragraphs that support the clarity of the content. Supplementary elements such as tables or figures can be used to illustrate complex topics.

The language of an expert article is geared towards the target group and combines professionalism with comprehensibility. Unfamiliar technical terms are briefly explained where necessary to make the article accessible to a broad readership, while the tone remains factual and objective. Self-promotion or subjective evaluations are not permitted.All content must be based on reliable and verifiable sources. 

Expert articles containing unobjective, unsubstantiated or promotional statements will not be accepted for publication.

Spelling, grammar and expression must be impeccable. Each article will be carefully checked before submission, as articles with linguistic or content-related deficiencies will be rejected or returned for revision. Only texts that meet these criteria will be included in the publication process.

A complete author profile is required for the publication of an expert article on GOLD.BIZ, providing readers with an overview of the author's expertise and experience. The profile should include information on the author's professional background, areas of expertise and relevant qualifications. In addition, the author must provide an appealing and professional photo, which is published together with the article. This promotes trustworthiness and strengthens the personal connection to the readership.

In order to make the expert articles accessible to a broad readership, they will be published in English and German. The translation of the submitted article into the other language is carried out by the editorial team.

Use of images and media

The responsibility for the selection and placement of images and graphics in expert articles lies entirely with GOLD.BIZ. Images are provided by the editorial team to ensure that they meet the visual and quality requirements of the platform and optimally complement the content of the article. Authors are not required to submit their own images or media, as editorial control over the visual elements helps to ensure a consistent look and feel.

The images provided are carefully selected to visually support the technical article while complying with legal requirements such as copyright and usage rights. This guarantees that all media used meet professional standards and are free from legal restrictions. If an author has specific visual ideas or suggestions, these can be taken into account as part of the editorial review, but are subject to the final decision of GOLD.BIZ.

Publication process

Each article undergoes a structured review and editing process prior to publication to ensure that it meets GOLD.BIZ's high quality standards. Once the article has been submitted, it is reviewed by the editorial team, which assesses in particular its relevance to the topic, compliance with content and formal requirements and linguistic quality. Articles that do not fully meet these criteria may be returned to the author for revision or rejected.

After the editorial review, fine-tuning takes place, during which minor adjustments can be made in order to optimally adapt the expert article to the target group. These changes include, for example, linguistic optimization, clarification of statements or adaptation to the editorial tone of the platform. The author is given the opportunity to review the revised article and give their approval to the final content.

As soon as the article has been approved, it is published on the platform and made accessible to a broad, expert audience. Depending on the topicality and relevance of the topic, the specialist article can also be included in the spotlight, shared via social media or published on Google News. The decision on such additional placements lies exclusively with the editorial team of GOLD.BIZ. Changes to the article after publication are only possible in justified exceptional cases and are subject to re-examination by the editorial team.

Legal requirements and responsibility

Authors bear full responsibility for the content of the articles they submit. Each article must comply with the applicable legal regulations. This applies in particular to copyrights, trademark rights and personal rights. All data, quotations and content used must be correctly researched and, if necessary, referenced. Texts that violate these requirements or contain inadmissible content will not be published.

The editorial team of GOLD.BIZ reserves the right to check submitted expert articles for legal conformity, but accepts no liability for any infringements by the author. In the event of claims by third parties due to an infringement by the expert article, the author alone is liable for all legal consequences and undertakes to indemnify GOLD.BIZ against such claims.

All content must also be truthful and must not contain any misleading or false information. GOLD.BIZ attaches great importance to the correctness of content and compliance with all legal requirements in order to ensure the high quality and trustworthiness of the platform.

Contact and further information

If you have any questions about the guidelines, the submission of expert articles or the publication process, please contact the GOLD.BIZ editorial team. All inquiries can be made using the contact options provided.

Further information on the submission of expert articles can be found in the Terms of Use and in the Privacy Policy. Authors are requested to familiarize themselves with these guidelines prior to submission.

Status: 01.11.2024